Seth and Barry are the authors of the New York Times bestseller Mission in a Bottle, a business book told in comic book form, which was published in September 2013.
Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management. An expert on game theory, he has written extensively on its application to business strategy. He is the coauthor of five prior books: Thinking Strategically and The Art of Strategy are two popular books on game theory. Co-opetition looks beyond zero-sum games to emphasize the potential for cooperating as well as competing. Why Not? provides a framework for problem solving and ingenuity. And Lifecycle Investing introduces a new strategy for retirement investing. In addition to his academic work, Barry has extensive experience consulting with multinational firms. He serves on the board of Nationwide Insurance and advised the NBA in their negotiations with the Players Association. A graduate of MIT, a Rhodes Scholar, and Junior Fellow at the Harvard Society of Fellows, Barry earned his doctorate at Oxford University.
But really he is the founder of Honest Tea.
Seth Goldman co-founded Honest Tea out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets. Under Seth’s leadership, Honest Tea has developed innovative partnerships with its organic and Fair Trade Certified™ suppliers. Seth graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. In addition to running Honest Tea on a day-to-day basis, he currently sits on the board of several companies including Beyond Meat.